Landing pages and sales funnels: one page, one offer, and what happens next.
A landing page is a single page about a single offer, with one thing to do at the end of it. The funnel is everything that happens after someone does that thing. We build both halves, because a form that nobody answers is only half a job.
The three parts we build
A page with one job
One offer, one audience and one action. No menu full of other places to wander off to.
A form that asks the right things
Short enough to finish, with the few questions your team needs answered before they pick up the phone.
The follow-up
A reply to the person, a notice to your team and a reminder if nobody has acted on it.
What happens after someone fills in the form
- Step 1
The details are saved
Name, contact details and answers go into one record, tagged with the offer they came in on.
- Step 2
They hear back
A message goes out to say you have it and what happens next, written in your voice and approved by you.
- Step 3
Your team is told
The right person gets the lead with everything on it. If it sits untouched, the system reminds them.
When a landing page is the right tool
- You are paying for ads and sending people to a home page that talks about everything.
- You have one service you want to push, such as a roof inspection, a new patient check-up or a short course intake.
- You are running an event, an open day or a seasonal offer that does not belong in the main menu.
- You want to try two versions of an offer and see which one people respond to.
A funnel is only as good as what it feeds
Everything we build, whether AI, automation, custom software or websites, is made to work as one system. So the landing page is not a stand-alone project. The lead it collects drops into the same CRM as every other lead, carries the name of the campaign it came from, and gets the same follow-up as a phone call would. Your team works from a single list.
Questions
What are landing pages and sales funnels?
A landing page is one page built around one offer, usually where an ad or an email sends people. A sales funnel is the set of steps after they respond: the reply they get, the reminder to your team, and the follow-up if they go quiet. We build the page and the steps together.
How much does a landing page cost?
It depends on the offer and on how much follow-up sits behind the form, so there is no set figure on this site. We talk through the offer and how leads are handled now, then send a written scope with the cost in it. We do not begin until you have said yes to it.
How long does it take to build one?
A single page with a simple follow-up is a smaller job than a full funnel with several messages and a booking step. The time is written into the scope, next to the cost, before you decide.
Do we need a full website first?
No. A landing page can stand by itself on your domain. If you already have a site, the page sits alongside it and matches how it looks.
Do you run the ads as well?
No. We build the page and the follow-up. If you have someone running your ads, we work with them so the page matches what the ad says. We make no promise about how many leads a page will bring in.
Who writes the words on the page?
We draft them from what you tell us about the offer and the customer, and you approve every line before it goes live. Nothing is published that you have not read.
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