Custom web app development: when nothing you can buy does the job.
Sometimes the software a business needs does not exist, or the nearest thing on the market forces the business to work the wrong way round. We build web apps for that gap, including products you want to sell to your own customers.
What we build
Software that runs in a browser
People open it on a phone, tablet or computer and log in. There is nothing to install.
Built around your way of working
The screens follow the steps your business takes, in the order it takes them.
A product of your own
If you have know-how your customers would pay to use, we can turn it into software they sign up for.
How a web app gets built
- Step 1
We agree what it does
We map the job with you and write a scope that lists every screen and what it connects to.
- Step 2
We build and test it on real jobs
You see it working early and try it with real work, and we fix what does not fit.
- Step 3
We hand it over and keep improving it
Your team is trained, the workings are written down, and we stay on to make changes as you learn what you need.
When building makes more sense than buying
- You have tried the off-the-shelf options and each one covers only part of the job.
- You are paying for several subscriptions and holding them together by copying things between them.
- The way you do the work is what sets you apart, and bought software would flatten it.
- You want to offer your customers a tool of your own, under your name.
One part of a wider system
A web app rarely stands alone. It can take leads from your website, pass finished work to your accounts through automation, and use AI for set jobs such as reading a document or drafting a reply, with a person checking the result. We build AI, automation, custom software and websites to work together, so an app we build today is ready for the next piece later.
Questions
What is custom web app development?
Custom web app development means building software for one business, to do a job that nothing on the market does well. It runs in a web browser, so your team or your customers log in from any device.
How much does a custom web app cost?
It depends on what the app has to do and who will use it, so there is no fixed figure. We start by looking at how your business runs, then write a scope that sets out the cost and the time. You agree to that before any work begins.
How long does it take to build a web app?
A small app with a few screens is quicker than a product with many kinds of user. The scope sets out the time for your job, and we usually build in stages so you are using part of it before the rest is finished.
Who owns the app once it is built?
You do. It is set up in your own accounts and stays yours, and how it works is written down. That matters most when the app is a product you sell, because the thing you are selling belongs to your business.
Should we buy software or have it built?
If something you can buy does the job well, buy it. We will tell you so on the first call, which takes 30 minutes and is free. Building makes sense when the bought options force workarounds or when the software is part of what you sell.
Do you work with businesses outside Melbourne?
Yes. We are based in Melbourne and build for businesses across Australia and overseas. Scoping, testing and training can all be done remotely.
30 minutes to talk through how your business runs. No charge.
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